According to a report published in Advertising Age, magazine publishers forecast an increase of between 12%-13% this year in advertising revenue. The predicted rise flies in the face of the decline in advertising by many online companies and fall-off in some other categories.
Magazine executives and media buyers anticipate that the strong economy will drive this year’s adspend higher than their previous expectation of 8%-9%. Automobile companies are in the van of the mag-ad boom with a spend to date of $512 million, followed by the technology, telecoms and networking communications sectors.
In contrast, newspaper adspend rose by only 5.7% in the first quarter of the year, the sector's greatest year-on-year percentage increase since 1983.
News source: New York Times