M-commerce sales surge in US

24 December 2010

NEW YORK: Mobile commerce sales should approach $5bn (€3.8bn; £3.2bn) in the US this year, more than doubling previous totals.

ABI Research estimates revenues from shopping via wireless devices will reach $3.4bn in 2010, measured against $396.3m in 2008 and $1.4bn in 2009.

The inclusion of travel-related purchases - such as airline tickets and hotel bookings - adds another $1.5bn to the 2010 figures.

Overall, travel is set to deliver 31% of mobile sales, followed by computers and electronics on 20%.

Apparel is to register 13%, ahead of books, music and DVDs with 9% and office supplies on 7%.

Housewares and home furnishings will contribute a further 6%, while entertainment tickets post 3%.

"We are entering a highly innovative and creative period for retail," said senior analyst Mark Beccue.

"Beyond direct sales generated via mobile, innovative retailers will use mobile online shopping to introduce a broad- range of mobile marketing campaigns and CRM programs."

Japan remains the leading outlet for mobile retail, which is anticipated to take 17% of domestic e-commerce revenues in 2010.

By 2015, ABI Research predicted this channel will yield $163bn in global sales, equivalent to 12% of all e-tail returns.

Data sourced from Mobile Marketing Watch; additional content by Warc staff