Lucent Taps Mullen

05 December 2000

Word on adland’s grapevine is that technology company Lucent has picked Mullen of Wenham, Massachusetts, as its first agency of record.

The agencies which lost out on the $20–$25 million microelectronics account were Boston’s Hill, Holliday, Connors, Cosmopoulos, the New York office of DDB Worldwide and the Martin Agency in Richmond, Virginia.

A formal announcement is expected later this week.

News source: Advertising Age - Daily Deadline