Lowe Wins MassMutual Account

12 February 2001

Lowe Lintas & Partners Worldwide in New York has been handed the $15–$20 million account of Springfield, Massachusetts-headquartered MassMutual Financial Group.

The agency beat off final round pitches from Bozell Group in New York (the incumbent for over a decade); the same city’s Messner Vetere Berger McNamee Schmetterer/Euro RSCG; and Mullen in Wenham, Massachusetts.

News source: New York Times