Louis-Dreyfus is Power Behind Kirch Sports Rights MBO

15 October 2002

An interesting snippet was missing from Monday’s report on the management buyout of KirchMedia’s sports and broadcast rights unit Kirch Sports Group.

Leading the successful mbo of the Swiss-based company, which holds broadcast rights to the 2006 soccer World Cup and Germany’s domestic leagues – the Bundesliga – is none other than Robert Louis-Dreyfus, former chairman of Adidas and one-time boss of Saatchi & Saatchi – as reported last month [WAMN: 16-Sep-02].

The new company is headed by German soccer hero Gunter Netzer, a member of the 1972 European Championship winning side and already a KirchSport senior executive.

The management role of Lois-Dreyfus, if any, is unstated. A rabid soccer fan and former chairman of Marseilles football club, RL-D is these days a wealthy investor scanning the solar system for the next alchemic opportunity.

No-one on either side of the negotiating table was willing to get numerate about the amount of cash changing hands, but those close to the deal say it is not unadjacent to $300 million (€303.53m; £192m).

Data sourced from: MediaGuardian.co.uk; additional content by WARC staff