Losing Shop May Challenge O&M Anti-Drugs Decision

16 July 2002

The row over Ogilvy & Mather Worldwide’s reappointment to the White House Office of National Drug Control Policy media duties shows no sign of letting up, with at least one of the shops which lost out in the review contemplating an official protest.

O&M retained the account despite allegations it deliberately overbilled for its work [WAMN: 05-Jul-02]. The ONDCP’s decision has prompted howls of dismay from lawmakers in Congress, who wanted to see a new agency appointed.

Now Bates in New York, which challenged O&M for the duties, says it is considering filing an official written protest with the US Navy, which oversaw the review. Agencies can ask for the selection process to be independently scrutinised.

Bates is expected to wait until after the ONDCP debriefs losing shops this week before making its decision. Fellow pitchers Zenith Media, Saatchi & Saatchi, Foote Cone & Belding and McCann-Erickson (all New York) have not revealed whether they are considering a protest.

Data sourced from: AdAge.com; additional content by WARC staff