London Olympics Wait for Sponsors

05 February 2007

LONDON: Potential sponsors of the 2012 London Olympics have been told the final two categories on offer from the organising committee are sportswear and airline. These are in addition to banking, insurance, oil and gas, utility services, automotive and telecoms.

UK-headquartered bank Lloyds TSB has already signed as the first top-tier sponsor for the Games, reportedly beating rivals HSBC, Bank of America and Citigroup to the £80 million ($157.5m; €118.9m) deal.

Chris Townsend, commercial director for the organising committee, says he must raise £2 billion to fund the staging of the Games. Sponsorship is will be a major contributor, together with ticket sales, merchandising and broadcasting rights.

Data sourced from Brand Republic (UK); additional content by WARC staff