Liquor Ads: Diageo Homes-In on Remaining ‘Dry’ Networks

18 December 2001

Having successfully persuaded NBC to renounce the big four TV networks’ unofficial agreement not to accept ads for hard liquor [WAMN: 14-Dec-01], Diageo unit Guinness-UDV North America is now lobbying ABC and CBS to follow suit.

A UDV spokesperson would not be drawn about the timing of any further relaxation, nor would he comment on which brands might be aired. He did, however, admit that NBC had been picked-off first because of its high adult ratings.

UDV, shortly to become America’s largest vendor of spirits, has a best-selling brand portfolio that includes Smirnoff vodka, Johnnie Walker scotch, Baileys Irish Cream liqueur, Jose Cuervo tequila and Tanqueray gin.

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