Life Magazine Dies a Third Death, Will Be Reborn Online

27 March 2007

NEW YORK: Iconic is a term beloved and abused in equal measure by journalists.

But there is no other word adequate to describe Life magazine, a photo-weekly founded in 1936 by Henry Luce, shuttered in 1972 by the corporate automata that then ran Time-Life, reborn as a monthly between 1978-2000, and again reincarnated in 2004 as a weekly newspaper supplement.

But Time Warner announced Monday that the road will finally run-out for Life as a print and paper entity on April 20, to be reborn yet again in another guise later this year.

On a date yet to be announced, Life will launch a major portal to put its entire collection of 10 million images online. The most important collection of imagery covering the events and the people of the 20th century will be made available to the public for personal use at no cost.

More than 97% of this collection has never been seen by the public and contains the works of such master photographers as Alfred Eisenstaedt, Margaret Bourke-White, Robert Capa and others.

Says Time Inc chairman Ann Moore: "Life magazine was a truly innovative publishing venture. It was developed, edited and published by some of the best talent in the business and we can remain proud of its many achievements. But sometimes we have to make tough calls, and this was one."

Time will continue to publish hard and soft cover books under the Life brand.

Data sourced from multiple origins; additional content by WARC staff