Levi's Marketer Moves to Visa

20 December 2006

LONDON: Global payment-system giant Visa has wooed Mariano Dima to the role of evp for European marketing, from a similar post at Levi Strauss & Co in Brussels.

Dima's responsibilities will include advertising, marketing, sponsorships and product development.

Comments ceo Peter Ayliffe: "The broad skills and experience Mariano Dima brings will be a great asset to Visa Europe in driving consumer preference for the brand, as we launch new and innovative products."

Data sourced from mandmeurope.com; additional content by WARC staff