Lenovo Launches Low Cost PC outside China

28 February 2006

PC maker Lenovo has started selling computers under its own name outside its home country of China.

The world's third largest PC manufacturer, now headquartered in New York state, has injected new competition into a market dominated by Dell and Hewlett-Packard with the launch of two low-cost desktop models and three laptops aimed at smaller businesses.

The company began making inroads outside China only last year when it purchased IBM's PC unit for $1.25 billion (€1.05bn; £719m), gaining access to the lucrative line of Thinkpad products.

Comments analyst Rob Enderle: "It's an incredibly powerful move for a Chinese company to do. But if you want to become something more, to be the next IBM, you need to be recognized worldwide and you need to get back in front of consumers and in retail."

Lenovo PCs are available in eleven markets, including the US, Mexico, Brazil, France, India, Australia and New Zealand.

Data sourced from: People's Daily Online; additional content by WARC staff