Lego Reviews $60m Global Ad Duties

27 July 2001

Toy maker Lego is reviewing its $60 million global creative and media planning duties.

The company has already contacted several global creative networks about the business. Pitching agencies are expected to provide details of possible media planning partners.

The global advertising account has been at Ammirati Puris Lintas since 1999, with much of the creative handled by Lowe Lintas & Partners in New York.

The review does not affect media buying, which will remain split by region.

News source: CampaignLive (UK)