Le Monde Shows Off its New Look

09 November 2005

The bastion of French daily news, Le Monde, has unveiled its first redesign in a decade.

The Paris-headquartered national newspaper hired Scottish design team Ally Palmer and Terry Watson for its revamp, which comprises fewer articles, a larger typeface and more graphics.

The new-look paper, with its highbrow, left-leaning stance, hit the newsstands Monday with high hopes of reversing recent declines in circulation and southbound advertising revenues.

Publisher Jean-Marie Colombani says the redesign aims to "adapt and renew our contract with our readers, responding to your criticisms, reproaches and wishes".

The paper is following in the footsteps of its main rival, Le Figaro, which relaunched in the summer, and The Guardian in the UK, which changed from broadsheet to Berliner format in September.

Both publications report a substantial initial increase in sales. What is uncertain is whether they can be sustained?

Data sourced from International Herald Tribune Online; additional content by WARC staff