Latin America Leads Q2 Revenue Rises for Publicis

02 August 2004

Publicis Groupe, the Paris-headquartered agency holding company, reported an increase in second quarter global revenues, up overall by 4.5% to €981 million ($1.18bn; £649.14m).

But growth was uneven with European units trailing the USA. The latter notched an upsurge of 3.7% compared with the older continent's 2.2%. Showing a clean pair of heels to both, however, was Latin America which posted a leap of 35% to €41m; while Asia Pacific delivered the second-best performance 6.7% (€95m).

Bottom line results, though, remain undisclosed as it is the practice of French-based companies to report revenues separately from net and operating income.

Chairman/ceo Maurice Lèvy is upbeat: "In the second half of the year, we anticipate consolidation of market growth. And we have full confidence that Publicis Groupe will be able to take advantage of this."

And 2005? "First indications for … market growth are that Europe should equal the US, no longer driven by the run-up to the presidential elections," Lèvy said. "Based on current forecasts, our growth objectives should remain firm."

Publicis is the globe's fourth largest marketing services group by revenues.

Data sourced from: BrandRepublic (UK); additional content by WARC staff