Lagerdère Shuffles Media Units

23 March 2007

PARIS: French-headquartered media and aerospace conglomerate Lagardère Group has announced that its Interdeco Global Advertising unit is rebranded Lagardère Global Advertising.

Meantime, Hachette Filipacchi Medias and Lagardère Active have now been merged under the name Lagardère Active Media.

The advertising sales arms Interdeco and Lagardère Active Publicité have become Lagardère Publicité.

Data sourced from M&M Europe; additional content by WARC staff