PARIS: The print and radio operations of French media-to-retail giant Lagardère are set to suffer adspend declines this year. But the firm's digital television and online units will continue to see revenues grow, according to its media chief, Didier Quillot.
Quillot, who heads Lagardère Active – the group's media arm – was quoted in Le Figaro newspaper as saying that French advertising revenues as a whole are likely to fall this year and next.
The company has already seen advertising slow in the last quarter of 2008, Quillot said, but hopes that its leading print titles – including Elle, Public and Paris Match – will entice advertisers from competing magazines with fewer readers.
Data sourced from Bloomberg.com (France); additional content by WARC staff