Lada Adspend Could Top $35m

06 March 2007

MOSCOW: Russian automaker AvtoVAZ is reported to be planning an adspend of up to $35 million (€26.7m; £18m) this year to shift its Lada models.

More than 25% of the total budget could be spent by the end of April to promote the new Priora marque.

Data sourced from Moscow Times; additional content by WARC staff