Labour Spends £1.1m on Late-May Billboard Bookings

10 April 2001

Britain’s Labour Party has booked around 4,000 standard-sized poster sites around the country for the last two weeks of May at a cost of £1.1 million.

The move follows the postponement of the general election – previously tipped for early May – due to the foot-and-mouth crisis. Main opposition the Conservative Party is believed to have let its options on 750 ‘supersites’ for the same fortnight lapse.

Both parties are facing last-minute cancellation charges of 90% of the booking fee due to the change in the election date. While Labour has managed to rearrange 1,000 of the 2,500 sites previously booked for the last two weeks in April in order to avoid the cancellation costs, the Conservatives have so far been unable to defer any of the 2,500 sites and 400–500 ‘supersites’ reserved for the same period.

News Source: CampaignLive (UK)