08 September 2000

London-based agency co-operative St Luke’s is to export its unique corporate formula to Sweden with the opening in November of St Luke’s in Stockholm.

Heading the migration is the shop’s creative director Tim Hearn who will relocate to Sweden’s capital, about which he enthuses: “There's a buzz about Stockholm … that's almost palpable. It's a world centre for design, film, technology and music. As a second cultural centre for the continuing St Luke's experiment, it's perfect."

Also part of the start-up’s local management team are media planner Annika Carstedt and Magnus Westerberg, former creative director of Swedish TV channel and web portal K-world. The team has already gained its first client, Swedish telecommunications giant Telia, in a slice of business estimated at £30 million; talks are also in progress with three other potential clients.

According to St Luke's founder and chairman Andy Law, the Swedish venture is the first step in an international itinerary to establish the St Luke’s concept: “We want to open in all sorts of diverse cultures and present clients with a global creative offering unlike that which exists at present," he said.

News Source: CampaignLive (UK)