Kiwi Ad Exec Sentenced in Fraud Case

21 December 2006

AUCKLAND: Erstwhile high-profile Kiwi advertising executive Adrian Hood has been sentenced to two years' jail for his part in a corporate fraud case.

Hood, a former senior account director at Colenso BBDO, along with an ex-employee of wood products group Carter Holt Harvey, were this week convicted of offences involving secret payments of NZ$243,000 ($169.5k; €128k; £86k).

The case centered on payments to former Carter Holt marketing manager Glen Keeley when Colenso decided to outsource its customer loyalty programme. Companies owned by Hood and his family secured the business and he made 45 payments to Keeley during a four-year period to keep it.

Keeley was jailed for ten months last year after he pleaded guilty to one charge of accepting a secret commission and breaking the Secret Commissions Act.

Justice Geoffrey Venning told Hood at his trail: "This sort of dishonesty, which is effectively bribery to continue a supply of business, is not at all commonplace and should not become so."

He added that Hood's offending went against the public's perception that New Zealand business was largely free from corruption.

The starting date of the sentence was deferred for two months to allow Hood to apply for home detention.

Data sourced from The New Zealand Herald; additional content by WARC staff