Kingston Seeks Shop for £25m Task

24 November 2000

Hull-based Kingston Interactive Television is searching for an agency to handle a £25 million ad campaign in the run-up to its national expansion.

The company, part of the Kingston Communications Group, has already compiled a shortlist, although the agencies in the running have not been revealed.

A spokesman for KIT, which has recently restructured as an aid to expansion, commented: “The recent restructuring does mean we are reviewing agency support in certain areas of marketing activity. We're not in a position to make any announcements at this stage”. A decision is expected in the next three months.

Meanwhile, other divisions within the group may also be considering reviews. Torch Telecoms’ national marketing manager Jamie Watson admitted: “We are developing new structures for all of the Kingston Group. After that process, we will look at the agency roster”.

News Source: CampaignLive (UK)