King of the Ring Sells Rights to His Name

18 April 2006

    NEW YORK - Muhammad Ali, arguably the greatest boxer of the twentieth century, has sold the marketing rights to his name to entertainment and licensing firm CKX Investor Relations.
    Ali, born Cassius Clay and now 64, sold the rights to his image and name in a $50 million (€40.8m; £28.22m) cash deal that also covers certain trademarks.
    The boxing legend and his wife are expected to "actively work with CKX to continue to promote his ... legacy throughout the world," according to the company.