Kimberly-Clark Appoints First Global Marketing Chief

25 September 2006

DALLAS: Kimberly-Clark, maker of the Huggies diaper and Kleenex brands, has named Tony Palmer as its first chief marketing officer.

Australian-born Palmer, who will oversee a $450 million (€351m; £236m) global advertising budget, is currently managing director at Kellogg in the UK.

His mission at Kimberly-Clark will be to develop a "global, enterprise-wide focus on marketing to accelerate the company's progress" and establish a "long-term marketing investment strategy to ensure that business initiatives are backed by compelling, high-return marketing programs".

WPP Group's JWT handles advertising and sibling MindShare Worldwide handles media planning and buying for Kimberly-Clark globally.

Data sourced from; additional content by WARC staff