KFC Has Its Wings Clipped By FTC

07 June 2004

KFC, the Lousiville, Kentucky-based fast food titan was last week forced into a settlement with America's Federal Trade Commission over after advertising its produce as suitable for dieters and would-be healthy eaters.(Those with long memories wil recall that KFC was once known as Kentucky Fried Chicken.)

Clucked FTC chairman Timothy Muris: "We negotiated a tough consent agreement with them and we're announcing that today." He added only that the Yum! Brands owned KFC chain had agreed not to make any more misleading claims about its chicken-style products.

Consumer watchdog, the Center for Science in the Public Interest, triggered the FTC investigation after protesting that two of KFC's advertisements (created by the Chicago office of Foote Cone & Belding) were misleading.

One suggested KFC's chicken would benefit dieters due to its low-carbohydrate, high-protein content. The other promoted KFC as a suitable choice for those in pursuit of a healthy eating lifestyle.

The FTC statement made no mention as to what the settlement will entail.

Data sourced from: USA Today; additional content by WARC staff