KFC Drops Healthy Fried Chicken Ads

20 November 2003

Fast food giant KFC has scrapped its controversial stateside ad campaign portraying fried chicken as healthy.

The poultry purveyor, a unit of Yum! Brands, has ordered its national and local agencies to cancel the under-fire spots, created by Foote Cone & Belding in Chicago.

The commercials touted the nutritional benefits of the client's fare. Launched on October 28, the ads argued that two KFC chicken breasts had less fat than Burger King's flagship Whopper.

Unsurprisingly, these claims were met with a barrage of criticism from consumer groups, who claimed they constituted deceptive advertising. One body, the Center for Science in the Public Interest, even called on the Federal Trade Commission to order an end to the campaign.

KFC's decision to pull the pug is a blow for FCB, which only won the $225 million (€188.7m; £132.5m) business in September.

Data sourced from: AdWeek.com; additional content by WARC staff