Jupiter Axes One-Third of Global Workforce

05 October 2001

Online research firm Jupiter MMXI is laying off one-third of its global workforce, some 200 employees, following lower-than-expected demand for its services.

In response to the economic slide, the company is trying to slash £27 million ($40m) from its annual costs, and is consequently axing 120 US jobs plus eighty in offices outside America.

Jupiter is merging its events department into it research unit, to be headed by Kurt Abrahamson (previously group president of the US business), while measurement arms AdRelevance, Media Metrix and Site Measurement are being consolidated into one group under Will Hodgman, formerly president of AdRelevance.

In spite of the layoffs and cost-cutting, the company says it remains committed to global internet measurement. “The easy thing to do would have been to pull out of Europe and retrench,” it declared. “But our offering will remain the same and every office will remain open.”

News source: MediaGuardian.co.uk