Judges named for Warc Asia prize

15 May 2013

SINGAPORE: Warc has announced an 18-strong panel of client-side marketers and strategy experts who will judge entries to the 2013 Warc Prize for Asian Strategy, a cash prize for the case study that demonstrates the most insightful marketing strategy in the region.

The panel includes marketers from brands including Samsung, Marico, Procter & Gamble, Unilever and Diageo.

It is chaired by Leanne Cutts, Vice President Marketing, Mondelez International, Asia Pacific.

Agency-side judges include representatives from BBDO, Ogilvy & Mather, McCann Worldgroup, WPP China, OMD, BBH, Weiden + Kennedy and Starcom Mediavest Group.

The full list can be read here.

Cutts commented: "With the ever-growing influence of emerging markets in Asia, this year's entries promise to reveal inspiring ideas, informed by fresh local perspectives, to ignite creative approaches in targeting new markets, addressing changes in consumer behaviour and contending with bigger competitors."

The Prize offers $5,000 to the Grand Prix winner as well as five $1,000 Special Awards that recognise brands and agencies responding to Asia's biggest strategic challenges.

It is free to enter and is open to brand owners and agencies in any discipline. The deadline for entries is 14 June 2013, and the winner will be announced in September.

Entrants are required to submit a case study detailing an example of strategic thinking which has made a difference to a brand. Further details can be found on the Prize website.

Full details, including tips on writing a case study, are available at the Prize website.

All cases that win an award will be showcased in the inaugural Asian Strategy Report, a study of smart strategic thinking in the region that will be published after the competition has ended.

Data sourced from Warc