Joe Public Apathetic Over Broadband Internet Services

04 June 2001

A new survey into the potential of US broadband internet services has uncovered a high degree of public reluctance to adopt the new and heavily-hyped broadband technology.

According to the latest study by TNS Intersearch, less than one-fifth (18%) of US households currently subscribe to broadband internet services such as cable modems. However, a further 13% claim they intend to subscribe to such services within the next six months. High price (22%) and low availability (15%) were cited as the main reasons for the tardy take-up.

Equally sluggish is the response to internet-access TV and interactive television - TiVo and Microsoft’s WebTV for example - a mere three percent of Americans subscribing to these and an equally sparse 4% saying they intend to do so within the next six months. An overwhelming 75% insisted that they had no intention of subscribing to interactive TV.

But Brenda McFarland, senior v-p at TNS Intersearch, claims to see a silver lining: “Clearly, the appeal of these broadband services is becoming more widespread. While the internet delivery method of choice continues to be the dial-up modem at 50% … once the prices of these broadband services come down and they become more accessible, a large portion of internet subscribers will choose those services."

News source: Daily Research News Online