Japanese Trio Plan Online Shopping Launch

28 November 2007

TOKYO: Broadcaster Nippon Television Network, grocery retail giant Seven & i Holdings and advertising conglomerate Dentsu are to set up a Japanese online shopping service, to be known as NitteleSeven.

The trio plans to launch the website in April next year to sell a range of products, including food, clothing and household goods that are used or introduced in NTV programmes. The broadcaster will have a controlling share in the service.

Data sourced from The Asahi Shimbun (Japan); additional content by WARC staff