Japan Follows Foreign Fashion

21 September 2004

Handbags and glad rags continue to appeal to the Japanese fondness for luxury foreign brands.

Logo-loving shoppers spent more than 120 billion yen ($1.1bn, €900m, £600m) last year in Japan, according to Teikoku Databank, which surveyed 42 producers of handbags and accessories.

European and US names topped the list. The best performing company was the LVJ Group (formerly Louis Vuitton Japan), reporting an income of 35.1bn yen, an increase on the previous year of 2.8 percent.

Hermes Japan and Gap Japan came second and third with incomes of 12.6bn yen and 9.2bn yen respectively.

The survey predicts this growth will continue as large stores expand into retail centers.

Data sourced from: The Asahi Shimbun (Japan); additional content by WARC staff