January Fall in Radio Ad Revenue

05 March 2001

Yet more evidence of an advertising slowdown has been released by the Radio Advertising Bureau, with figures indicating that US national radio ad revenue dropped by 15% in January. The data compares badly to the 25% jump witnessed in January 2000.

The trend, however, was bucked by local radio stations, which saw their ad revenues rise 1% during the month

The ad sales figures are based on the RAB’s index, which monitors over one hundred markets and uses 1998 figures as a benchmark of 100. January’s index for both local and national radio combined was 132.1.

News source: Advertising Age - Daily Deadline