JWT Takes Lead on Knorr's Global Ads

30 November 2007

LONDON: Consumer goods giant Unilever has confirmed WPP Group's JWT as its lead global branding agency for Knorr soups, seasonings, bouillon and pasta sauces.

However, two agencies handle the business regionally: JWT in Europe, Asia and Latin America; Omnicom Group's DDB in North America and Africa.

Measured global media spend on Knorr brands totalled nearly $200 million (€135m, £97m) last year, and had reached around $125m by August 2007, according to Nielsen Global AdView.

Data sourced from Adweek (USA); additional content by WARC staff