J&J Gets Olympic Spirit With $177m Sponsorship Deal

28 September 2005

Healthcare giant Johnson and Johnson is going for gold in the Olympic Games sponsorship stakes.

The US-headquartered company, whose brands include Band-Aid, Neutrogena and Acuvue, is about to ink a $177m (€147m; £100m) deal with the International Olympic Committee to become a top tier sponsor after next year's Winter Games in Turin, Italy.

J&J will join an elite group that already comprises McDonald's, Coca-Cola and Visa.

The deal is believed to commit the company to backing the Games until at least the 2012 event in London and gives J&J exclusivity in the healthcare category.

Although zip-lipped about the deal, the IOC is expected to make an official announcement in March next year

Data sourced from Brand Republic (UK); additional content by WARC staff