J&J Creates New Marketing Roles

01 November 2005

Healthcare giant Johnson & Johnson is preparing for the retirement of veteran advertising and marketing head Andrea Alstrup, who steps down next February.

The New Jersey, US-headquartered company, whose brands include Neutrogena, Acuvue and Band-Aid, has created two new roles and recruited from outside its own ranks.

Kim Kadlec joins from TV and movie company NBC Universal as vp worldwide media. She will have responsibility for advertising planning and buying and manage relationships with J&J's media agencies.

Joe McCarthy takes the post of vp, worldwide advertising and marketing communications. Most recently a partner at independent Boston ad agency MMB, he will work with J&J's creative and interactive agencies.

The company, which spent more than $1.3 billion (€1.07bn; £731m) in measured media in the US last year according to Nielsen Monitor-Plus, uses a number of agencies, including IPG's McCann Erickson and Omnicom's OMD.

J&J is set to ink a $177 million deal with the International Olympic Committee to become a top tier sponsor of the Games after February 2006 [WAMN: 28-Sept-05].

Data sourced from Adweek (USA); additional content by WARC staff