Interpublic Puts Octagon Management Through the Mixer

12 September 2002

For the second time in nine months Octagon, the sports marketing unit of the Interpublic Group, has been subjected to a restructuring of its top management – precipitated, some say, by a number of recent high profile exits.

Back in February, Octagon trumpeted a new management configuration, appointing Les Delano as interim chief executive. The aim was to create a clear distinction between its three areas of core activity: athlete representation and consulting; television and property representation; and sales.

At the same time Phil de Picciotto and Tim Moufarrige respectively parked their posteriors in the Americas and Middle East/Asia hotseats, while Karl Bistany took over as head of Europe, Africa and Australia.

On Wednesday Octagon’s curious map of the world changed again. Back goes Delano to his former post of consultant and group director, Bistany moves to Octagon Television Worldwide as president, while de Picciotto leaps the corporate hurdles and breasts the tape as president of Athlete Representation Worldwide. Moufarrige is appointed president of Octagon Europe, the Middle East and Africa.

In addition, dark horse Rick Dudley won his qualifying heats to surge into the lead as president of Octagon North America, and sporting outsider (from Interpublic) James F Curtis limbers-up in the newly created post of chief marketing officer.

Meantime, there appears to be no place on the Octagon podium for the post of chief executive which remains interestingly vacant.

Data sourced from:; additional content by WARC staff