Internet Bucks Overall US Ad Growth

20 November 2002

Online advertising stateside tumbled 18% over the first nine months of the year, making the internet the worst-performing ad media sector.

Web spend totalled $3.8 billion (€3.8bn; £2.4bn) for quarters one to three, according to research group CMR, down from $4.6bn in the same period last year.

As reported yesterday [WAMN: 18-Nov-02], total adspend grew 2.2% to $84.4bn, thanks to raised political expenditure, a rebound from September 11 and healthy upfront sales.

Performances varied among other media:

Spanish-language TV +26%
Spot TV +15%
Sunday magazines +10%
Local radio +10%
Newspapers +8%
Network TV +7%
National spot radio +6%
Cable TV –1%
Consumer magazines –1%
National newspapers –3%
Outdoor –4%
National syndication –12%
Business-to-business magazines –17%

Data sourced from:; additional content by WARC staff