India's Consumers Flock to Enlist on 'Do Not Call' Register

18 January 2008

NEW DELHI: The Telecom Regulatory Authority of India, which launched its National Do-Not-Call Registry just three months ago, reports that 75 lakh (7.5 million) individuals have so far registered with the new service.
The subcontinent boasts 12,183 registered telemarketers, of which an average of six hundred access the registry on a daily basis to clean their calling lists. The NDNCR now contains 78m numbers cleared for calling.
Overall, claims the watchdog, the system has enjoyed a smooth genesis. Inevitably, however, there are a number of complaints, mostly concerned with the 45-day interval between registration and cessation of calls. To the chagrin of consumers, some telemarketers have interpreted this as 45 working days.
There are also allegations that telemarketing trade organizations are less than helpful when confronted by consumers, either refusing to identify miscreants who have 'overlooked' the register or failing to provide guidance on action when requested.

Data sourced from The Times of India; additional content by WARC staff