Indian shoppers keen on tablets

16 September 2011

NEW DELHI: The vast majority of Indian consumers would like to buy a tablet in the near future, new figures show.

A poll of shoppers by Know Your Mobile, a specialist news title, and Demographix, the research firm, found 90% were interested in purchasing a slate, with low-cost gadgets from firms such as Spice, EAFT and Reliance encouraging this trend.

Elsewhere, the research revealed 50% of mobile subscribers in India wanted to obtain a smartphone powered by Google Android when making their next acquisition in the category.

Taking second place on this measure was Apple's iPhone, which scored 35% overall.

"While Apple products are immensely popular worldwide, in India the delayed launches of Apple products coupled with pricey tag has made them less desirable," the study said.

Word of mouth plays a central role in shaping consumer decisions, as 93% of participants passed on advice and recommendations to friends and family about mobile phones.

More broadly, 87% of contributors agreed that operating systems constituted the main driver informing their choice of handset.

Internet browsing capabilities and a high-resolution camera were other influential factors in this area, suggesting finding the right product was more important than price.

Nearly 30% of interviewees upgrade their phone at least once a year, a habit fuelled by the large number of new products being launched in the country on an almost on-going basis.

Upon choosing network providers, consistent signal coverage was the essential factor supporting consumer purchase decisions, ahead of internet data allowance, and personal experience with a brand.

At present, 50% of the sample currently own a mobile phone manufactured by Nokia, but only 4% expressed a desire to buy another device from the company.

When it comes to actually purchasing a handset, 30% of the panel preferred bricks and mortar stores, while 13% made such acquisitions online.

Data sourced from MSN India/Know Your Mobile; additional content by Warc staff