Indian Online Shopping Gears Up for Growth

22 August 2006

Online adspend in India is predicted to soar as more consumers gain access to the internet and choose it to make purchases.

A survey by the Mumbai-headquartered Internet and Mobile Association of India predicts ecommerce is set to jump from Rupees 11.8 billion ($256m; €196m; £133m) to R23bn in 2006-07 on a robust R2.18bn adspend.

The survey says the number of people with access to the web will rise to 100m million by 2007-08, from the current 38.5m.

According to IAMAI: "Referrals by online shoppers work as they come from a trusted source. The consumer is more credible and trusted than the advertiser or marketer."

The survey found that 46% of online shoppers were from the 26-35 age group, 25% in the 18-25 bracket and 18% in the 35-46 category. Of all shoppers, 85% were male.

Data sourced from Xinhua (China); additional content by WARC staff