India leads Warc Asia Prize shortlist

30 September 2014

SINGAPORE: A total of 40 entries have been shortlisted for the 2014 Warc Prize for Asian Strategy, with almost half of these coming from India.

Now in its fourth year, the Prize received more than 180 entries in 2014, a record high for the competition. The 40 making the shortlist came from 11 markets, and from a mix of major networks and local independents. India was far out in front with 19 entries, followed by China (five entries) and the Philippines (four entries).

The full shortlist can be viewed on the Prize website, www.warc.com/asiaprize, where Warc subscribers can also read the shortlisted papers.

The winners will be announced at an event in Singapore on 6th November when a cash prize of $5,000 will be awarded to the Grand Prix winner for the most insightful marketing strategy in the region, plus five further Special Awards of $1,000 each.

The judging panel, made up of senior client-side marketers and agency-side strategy experts, is currently deciding which entries will be awarded Gold, Silver and Bronze awards, and which will take home the cash prizes.

"I will be looking for truly breakthrough heart- or mind-opening ideas, inspired by deep human insights of the target audience," said Freddy Bharucha, Prize chairman and chief marketing officer for Procter & Gamble Asia.

"The ideas and execution must be brilliant in driving the brand's strategy, equity and benefits (emotional and functional), giving the brand a competitive advantage in the marketplace," he added.

Further details on the Prize, including the full judging panel, can be found here. For prize-related queries please email warcprizeasia@warc.com.

Data sourced from Warc