Incepta Gloomy Over Short Term Prospects

04 September 2002

Incepta Group, the London-headquartered PR and marketing agency conglomerate, saw its shares dive Tuesday after a downbeat assessment of its short-to-medium term prospects.

Shares in the group, ranked thirteenth by gross income in Advertising Age’s world listings, closed at £0.195 ($0.304; €0.306), down 9.3% on Monday’s level.

Incepta’s PR assets, and especially its financial PR activities such as Citigate, have borne the brunt of the downturn; whereas its marketing services businesses – such as the Finex Group (specializing in CRM, direct marketing, and salesforce support) have prospered – a not uncommon trend in a tough economic climate.

In its statement, Incepta reported that gross revenues appear to be stabilizing, but added: “Our specialist financial advertising business continues to operate in weak markets and we have also recently seen weakness in our continental European corporate advertising businesses.

The group’s half-year results are scheduled for release on October 9.

Data sourced from: BrandRepublic (UK); additional content by WARC staff