Incentives Battle Renewed as US Auto Sales Tumble

09 December 2002

Weak auto sales figures for November look set to prolong the incentives war that has raged for months between America’s big three carmakers.

Sales were down 12% last month compared with November 2001 according to J D Power & Associates, though the slide was far less severe than October’s plunge of almost 25%. The leading trio – General Motors, Ford Motor Company and DaimlerChrysler – saw their share of the market fall from 65% and 62%.

The data are expected to prompt a new round of incentives. Indeed, GM, whose share fell to 25.2%, quickly unveiled new four-year and five-year interest-free financing deals on thirteen sports-utility vehicles, plus an extra $1000 (€993; £635) rebate on several car and truck models.

Data sourced from: multiple sources; additional content by WARC staff