Ikea Cuts Review to Three

22 November 2000

Swedish-headquartered furniture company Ikea has shortlisted three agencies in the review of its $50–60 million marketing communications account.

The chosen three are Minneapolis-based Carmichael Lynch, the Martin Agency in Richmond, Virginia, and Messner Vetere Berger McNamee Schmetterer/Euro RSCG.

The decision sees three agencies drop out of the race: Toronto’s Byrne D’Arcy, Crispin Porter & Bogusky in Miami and Fallon New York.

The announcement of the successful shop is expected next month.

News source: New York Times