ITV Makes Play for Viewer Interaction

13 March 2006

   LONDON - The UK's biggest commercial broadcaster is to launch a new 'participation' digital television channel next month where viewers can interact with gameshows, quizzes and puzzles using their remote controls.
   ITV Play will launch on free-to-air platform Freeview from 19 April and on other platforms later this year. The company expects Play to become a £19.4 million ($33.8m; €28.4m) profit business in its first full year.