ITV Launches Multimedia Ad Service

21 April 2006

   LONDON - The UK's biggest commercial television broadcaster is backing a joint venture to offer a multimedia interactive advertising service.
   ITV's Absolutely Media, launched in conjunction with technology company emuse, will run simultaneous campaigns on digital satellite and terrestrial channels as well as online and via cellphones.
   Comments Gary Digby, managing director of ITV Sales: "Interactive campaigns are an increasingly important way of ensuring our advertisers hit their target audience."