ITV Ditches Interactive Channel Amid UK Phone-in Furore

15 March 2007

LONDON: The UK's largest commercial broadcaster ITV has pulled the plug on its interactive quiz channel ITV Play following the ongoing controversy over premium rate phone-in scams.

The channel has been blacked-out since ITV called in accountants Deloitte Touche Tohmatsu to audit Play's phone and interactive services.

Despite a clean bill of health [WARC News: 14-Mar-07] ITV bosses have scrapped the channel's dedicated slot on the digital Freeview and Sky platforms, where it will be replaced by catch-up viewing channel ITV2+1.

The broadcaster says its decision is part of a review of the digital spectrum - and has nothing to do with the phone-in furore.

However, ITV Play will continue to be aired overnight on terrestrial digital channels ITV1 and ITV2.

Data sourced from; additional content by WARC staff