ITV Ad Revenues Fail to Deliver Fall Boost

17 July 2006

Struggling UK commercial broadcaster ITV is facing a gloomy autumn season as September advertising bookings slip some 12% below this time last year.

The traditional seasonal boost, when the television companies unveil their new schedules, is likely to by-pass ITV.

Moreover, analysts believe revenues at flagship channel ITV1 will see little sunshine this summer as they fall below £100 million ($184m; €145m)in July and August for the first time since 1994 [WAMN: 16-May-06].

Figures suggest that July's ITV1 revenue will drop 18% to £96 million, with August's slide predicted to be steeper still. The channel's turnover is heading for a decline of around 11% year-on-year, while the broadcast market as a whole is expected to fall 3% to 5%.

The hoped-for cash bonanza of the recently-ended soccer World Cup tournament failed to materialize and ITV ceo Charles Allen has embarked on a "roadshow" of media agencies in a bid to stem the ad revenue decline.

Data sourced from; additional content by WARC staff