01 May 1997

THE JUDGES of this year’s Institute of Sales Promotion Awards themselves deserve a medal for ploughing through no fewer than 949 entries across thirty-four categories - an all-time record. The coveted Grand Prix went to Triangle Communications for its Cadbury promo Watch and Win with Coronation Street, which also gained Gold in five other categories. Two other agencies also achieved five Golds, KLP Scotland and IMP: the former in five different categories for its Bass Brewers Hottest Xmas with Hooch promotion; the latter for Tony Stone Images’ Sport and Recreation catalogue launch (two Golds) plus one each for Mars, Umbro and Royal Mail campaigns. Clarke Hooper Consulting grabbed three bunches of carats, one each for Dairy Crest, Conoco and Jacob’s Bakery, while two Golds apiece went to Collett Dickenson Pearce (both for Honda’s The Week of the Legends) and Saatchi & Saatchi for its in-house graduate recruitment campaign. Plus one each glittery yellow thingies to:

The BLP Consultancy

Blue-Chip Marketing

The Continuity Company

Curtis Hoy Promotions

Dynamo Marketing

Ignition Marketing


International Marketing Corporation


The Marketing Partnership

Sheard Thomsom Harris CBH

Simpson Mahoney Parrock.