01 May 1997

THE JUDGES of this year’s Institute of Sales Promotion Awards themselves deserve a medal for ploughing through no fewer than 949 entries across thirty-four categories - an all-time record. The cov-eted Grand Prix went to Triangle Communications for its Cadbury promo Watch and Win with Coronation Street, which also gained Gold in five other categories. Two other agencies also achieved five Golds, KLP Scotland and IMP: the former in five different categories for its Bass Brewers Hottest Xmas with Hooch promotion; the latter for Tony Stone Images’ Sport and Recreation catalogue launch (two Golds) plus one each for Mars, Umbro and Royal Mail cam-paigns. Clarke Hooper Consulting grabbed three bunches of carats, one each for Dairy Crest, Conoco and Jacob’s Bakery, while two Golds apiece went to Collett Dickenson Pearce (both for Honda’s The Week of the Legends) and Saatchi & Saatchi for its in-house graduate re-cruitment campaign. Plus one each glittery yellow thingies to: The BLP Consultancy Blue-Chip Marketing The Continuity Company Curtis Hoy Promotions Dynamo Marketing Ignition Marketing Interfocus International Marketing Corporation Limbo The Marketing Partnership Sheard Thomsom Harris CBH Simpson Mahoney Parrock.