IPG Shutters Saatchi 17 Agency

23 January 2007

NEW YORK: Advertising conglomerate Interpublic Group has pulled the plug on the breakaway OneSeven agency, set up by seventeen ex-Saatchi & Saatchi US staffers in early 2005. IPG will no longer fund the under-achieving shop but will find roles for some of the workforce within the group, while others - to use the current euphemism - will be left to 'pursue their own interests'.

The notorious 17 walked out on Saatchi three days after their boss Michael Burns, former vice chairman and worldwide director on the $550 million (€433m; £299m) General Mills account, abruptly quit [WARC News: 18-Feb-05].

The mass exodus headed towards the safe haven of IPG, but the General Mills business stayed firmly put.

A consequent and protracted legal wrangle between Saatchi and Burns, who became chairman of OneSeven, was finally settled last summer [WARC News: 14-Jul-06]."

Data sourced from New York Times; additional content by WARC staff